We are dedicated to enriching football in Egypt by adding entertainment value never seen before.From uniquely ‘out-of-the-box’ creative competitions to showcasing world class talent, we're committed to empowering football by adding fast paced intensity, passion and excitement back to the game. Our unique approach ensures that we're not just a sports company, but we invest in the growth of talent and bringing football back to life. Let us be the catalyst for entertainment and sports.